The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
The premier solution for global reputation management
RepTrak Compass
RepTrak Compass™ is the most comprehensive, globally scalable platform for reputation intelligence — helping you understand, manage, and grow your corporate reputation.
Your Reputation Deserves Better
Your reputation is shaped by factors both within and beyond your control (across markets, stakeholders, and socio-economic events), requiring communications leaders to know exactly what to say and when to say it.
Compass provides that direction. The combination of real-time data and nuanced, personal guidance provides you with a clear path forward to improve and protect your reputation.
Data with Direction
Compass integrates reputation data with personalized recommendations from our global Advisory team — so you can measure reputation while actively shaping it.
Global and Local
Compare different stakeholder perceptions to understand how global issues affect local outcomes — and vice versa.
Reporting Ready
Compass provides leaders with clear, concise data visualizations and recommendations that drive decisions.
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Every login is made easy with a clear view of your most recent reputation trends.
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See the latest reputation insights
The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
2025 Q2 Data Dose: Insight to Action
These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
RepTrak Appoints Robert Schooling to Board of Directors
The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.
2025 Q2 Data Dose: Infographic
This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.
2025 Q2 Data Dose: One-Pager
This one-pager will tell you the 5 top issues that were named by consumers worldwide.
RepTrak Appoints Thierry D’Hers and Catherine Hernandez-Blades to Board of Directors
The RepTrak Company is proud to announce the appointment of Thierry D’Hers and Catherine Hernandez-Blades to its Board of Directors.
Putting Promises Into Practice: 2025 Italy Report One-Pager
From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.
Reputational Volatility in Italy: Current Trends and Stakeholder Expectations
Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.
The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
2025 Q2 Data Dose: Insight to Action
These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
RepTrak Appoints Robert Schooling to Board of Directors
The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.
2025 Q2 Data Dose: Infographic
This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.
2025 Q2 Data Dose: One-Pager
This one-pager will tell you the 5 top issues that were named by consumers worldwide.
RepTrak Appoints Thierry D’Hers and Catherine Hernandez-Blades to Board of Directors
The RepTrak Company is proud to announce the appointment of Thierry D’Hers and Catherine Hernandez-Blades to its Board of Directors.
Putting Promises Into Practice: 2025 Italy Report One-Pager
From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.
Reputational Volatility in Italy: Current Trends and Stakeholder Expectations
Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.