The Moment AI Traffic Became The Story
If you've been waiting for a signal that your communications strategy needs to account for AI, this is it: The audience your playbook was designed around is no longer the majority audience.
A new dimension of reputation intelligence
AI as a Stakeholder
Introducing AI as a Stakeholder™ — the first-ever model that measures AI as a true stakeholder in corporate reputation.
AI is the next critical stakeholder
Artificial Intelligence is now delivering thorough answers about your company with authority — meaning that it’s already influencing how the world sees you.
Understanding how your brand is represented across AI platforms is now essential to managing perception and protecting reputation.
AI Shapes Perception
Quantify how AI systems shape and amplify perceptions of your company.
Turn Insight Into Impact
Gain actionable insights to influence and improve AI-driven reputation.
Grounded in RepTrak Rigor
Built with the same rigor RepTrak has used for 20 years, this new model provides context and visibility you need in a rapidly changing landscape.
AI as a Stakeholder Webinar
At our AI as a Stakeholder™ webinar, RepTrak’s Chief Client Officer, Bradley Hecht, explained the importance of understanding how stakeholders use AI to learn about companies.
AI as a Stakeholder Demo Request
Learn how AI is shaping what people see, read, and believe about your company and what you can do about it.
Understand how AI platforms compare and position companies
See how AI-generated responses are formed and what influences them
Learn how to turn these insights into smarter reputation decisions
Fill out the form
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See the latest reputation insights
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The Moment AI Traffic Became The Story
If you've been waiting for a signal that your communications strategy needs to account for AI, this is it: The audience your playbook was designed around is no longer the majority audience.
AI, The Influencer
AI touchpoint analysis measures the channel through which respondents recall encountering AI-generated content about a company. That's useful information for channel strategies, but not for more holistic communications strategies.
Your Reputation Is Being Written Without You
The focus on AI visibility is only part of the story. And, in a world where Generative AI is covertly shaping opinions, it is not the most important part.
Q1 Data Shows Simplification Might Be a Winning Communications Strategy
RepTrak's Q1 2026 data confirms what most communications leaders already feel: everything matters. Here's how to deal with it.
Communications Strategy is Increasingly Meeting Corporate Behavior
RepTrak's Q1 2026 data suggests that organizational behavior has moved from the foundation beneath communications strategy to an increasingly primary driver of reputation outcomes.
AI Research is Shaping IGP Decisions
New RepTrak data suggests IGP stakeholders are being influenced by AI further up the funnel, highlighting the need for AI reputation management.
Reputation Is Multiplayer. The Game Isn’t the Same for Everyone.
An industry-level view of Global RepTrak 100 data shows a nuanced view of the "multiplayer" trend. For Comms leaders evaluating strategy, this is required reading.
From Proof to Propagation: Q1 Data Shows How Reputation Is Built in a Multiplayer World
In our Q1 Current Events data, the Informed General Public said companies should be more focused on operational fundamentals that impact the customer and less on topics that skew more narrative-driven and signaling-oriented.
Inside the GRT100: A case study on adidas and Nike
A look at the diverging paths of two storied brands through the lens of Global RepTrak 100 rankings.
RepTrak Announces 2026 Global RepTrak® 100: The World’s Most Reputable Companies Revealed
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
AI as a Stakeholder Frequently Asked Questions
AI is increasingly how stakeholders discover and evaluate companies, often before they reach your website. How AI portrays your company influences whether people choose to buy, invest, work for, or recommend you.
Unlike search results, AI responses are synthesized narratives that shape perception instantly and are rarely questioned. AI as a Stakeholder™ treats AI as a new stakeholder that can be measured and managed alongside customers, employees, and investors.
AI as a Stakeholder™ measures how leading AI models describe your company and the key narratives shaping that portrayal. It provides a quantified view of how AI represents your company across areas like Innovation, Leadership, and Performance.
Rather than relying on one-off prompts, the measurement is structured and repeatable, giving you a clear, defensible view of how AI is positioning your company.
GEO and AEO tools focus on optimizing content to improve visibility in AI responses. AI as a Stakeholder™ takes a different approach. It acts as the strategic diagnostic layer, measuring how AI portrays your company and why.
Optimizing for AI visibility without understanding what AI is actually saying leaves the strategy incomplete. RepTrak helps you understand what is shaping perception so you know what to change and where to focus.
AI as a Stakeholder™ helps you identify where AI portrayal of your company is strong, weak, or misaligned. Teams can use these insights to refine messaging, address gaps, and prioritize content that reinforces the right narratives.
Because insights are tied to what is driving perception, teams can focus on the changes that will have the greatest impact rather than reacting to isolated outputs.
AI as a Stakeholder™ provides a structured view of how AI represents your company, including overall perception, key themes, and the factors driving that portrayal.
It highlights strengths, risks, and inconsistencies so teams can clearly understand their current position and where to focus next. You can also see the types of sources shaping these narratives, helping you understand where AI’s portrayal is coming from.
AI as a Stakeholder™ applies RepTrak’s patented methodology, to evaluate how AI reflects key drivers such as Innovation, Conduct, Leadership, and Performance.
This allows organizations to compare how AI portrays them with how stakeholders perceive them, helping identify where narratives are aligned and where they are not. Built on RepTrak’s reputation research, it provides a consistent view of how AI fits alongside other stakeholders such as customers, employees, and investors.