Corporate transparency and accountability are no longer a warm fuzzy, but an expectation and necessary action. Employer brand, purchase appeal, trust, willingness to recommend, and general reputation are all impacted by corporate behavior towards social, political, and environmental experiences.

RepTrak's Brad Hecht says you need two things to successfully execute environmental ESG initiatives: Take real, trackable, and reportable action Communicate efforts effectively and authentically

In a RepTrak study of the 250 most significant companies on the New York Stock Exchange, only 100 had a strong reputation score and only 50 had a strong ESG score.