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VIDEO: Generation Reputation

Corporate Reputation05 May, 2022

Global reputation is down in 2022, and the squeeze is felt across generations. In particular, Gen Z is flexing their new purchasing power, and they’re not as forgiving as their older counterparts. They have high standards in what they expect from their brands, and those brands aren’t as effective in meeting them as they are with older generations. Last year’s Gen Z results consistently ranked lower than older generations, warning that this has the potential to become a lasting trend if organizations don’t answer the call. Product value is important, but these newcomers want dynamic companies they can feel good about purchasing from.

Watch our quick video below or read the full 2022 Global RepTrak 100 Most Reputable Companies for our full analysis.

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