Dr. Cees van Riel is Co-Founder of The RepTrak Company and served as its Vice Chairman. Dr. van Riel is also a Professor Emeritus at Rotterdam School of Management of Erasmus University Rotterdam where he founded 18 years ago the Executive Master of Science in Corporate Communication Program. Dr. van Riel is the author of numerous books and articles, creator of the RepTrak Alignment Monitor and co-author, with Charles Fombrun, of Essentials of Corporate Communication and Fame & Fortune: How the World's Leading Companies Build Winning Reputations.