Take your executive leadership to the next level
The expectation has risen for the CEOs to become the aspirational reflection of the company –just as the company should be an positive reflection of the CEO.
Like a synecdoche, the individual must be a representation and mirror image of the whole.
CEOs who solely focus on their personal brand, seek out populism, and curate their own personal image at the expense of the company pose a risk as their own values and personal agenda may not always aligned with that of the company.
This elevates the opportunity for risk and reward of the CEOs own reputation.