Global RepTrak - 2020's Most Reputable Companies Worldwide

Introducing 2020's Top 10 Most Reputable Companies Worldwide

About Global RepTrak

The 2020 Global RepTrak was conducted between December 2019 and January 2020 and considered 80,540 individual responses from an informed general public across the world’s 15 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the U.K., and the U.S. All 153 companies measured have a global footprint and annual revenue of at least $2 billion.

Access Global RepTrak 2020 Data and Insights


Which global companies are the top-ranked reputation leaders in 2020.


Which reputation-building strategies matter most in the global marketplace.


These insights to give your company a competitive advantage

Lego is the world’s most reputable company as tech giants lag, survey says

Want to stay relevant? Follow the lead of the top 10

  • Focus on products and services

  • Lead with innovation

  • Promote your corporate social responsibility (CSR) practices

  • Pay attention to all stakeholders

  • Create a strong emotional connection.

"Companies that elevate positive perceptions of the enterprise, prioritize corporate responsibility, leverage strong leadership, are ethical, speak to the corporate brand purpose and engage market influencers, will win."

Stephen Hahn-Griffiths


The RepTrak Company