Nicolas Georges Trad is President Global Growth, EMEA & APAC and Member of the Board of Directors at The RepTrak Company. Throughout his career at RepTrak Nicolas has advised multinational companies, and city and country representatives on areas of reputation management, global affairs, country and city reputations, corporate branding, employer branding, corporate social responsibility, sustainability, and human resources. Drawing on his extensive experience in practicing reputation management and public affairs globally, Nicolas speaks and writes regularly on best practices in public relations and reputation management for corporate and government audiences. He has been featured on CNN, in The Wall Street Journal, Forbes, and Bloomberg, as well as on local radio and TV around the world. Nicolas earned his MS in Intercultural Management from Copenhagen Business School and holds an MBA from UADE, Buenos Aires, Argentina. He speaks English, French, Spanish, Danish and German.