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Miele is a German manufacturer of high-end domestic appliances and commercial equipment, headquartered in Gütersloh, Ostwestfalen-Lippe.

2023 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

Last year Miele was new to the GRT Top 100, and they’ve now jumped six spots from #13 to #7. Another German manufacturer, they’ve similarly shown reliability in their products. Historic RepTrak data ranks Products & Services as the most important Driver, and Miele’s European stakeholders have given them Excellent Driver Factor scores in this area.