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Netflix is an American over-the-top content platform and production known for its subscription streaming services. The company is headquartered in Los Gatos, California.

2022 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

No other company shows just how competitive the Top 10 is better than Netflix. After coming in at #7 in 2020, Netflix failed to make the Top 10 in 2021, but makes a comeback at #9 in 2022. In a year with a general sense of malaise, moving up the rankings was harder than ever. How did Netflix overcome the odds? By improving its scores in the critical areas of Performance, Products & Services, and Innovation.