Reputation is a Measurable and Manageable Asset.

RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.

The Problem

As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.

Maximizing Initiative ROI

Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.

Effective Crisis Response

Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.

Competitive Landscapes

In a crowded market, companies find it challenging to stand out amidst fierce competition.

The Solution

With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation. 

RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes. 

30+

Industries

60+

Countries

6K+

Companies Measured

360°

View of Reputation

Solutions That Drive Results

Guidance from Industry Experts

Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results. 

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RepTrak's Advisory

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See the latest reputation insights

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5 Ways to Leverage Ethical Conduct for Business Success

5 Ways to Leverage Ethical Conduct for Business Success 

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The RepTrak Company is acquired by Periscope Equity

The RepTrak Company is Acquired by Periscope Equity

The RepTrak Company announces a transformative shift in majority ownership following its acquisition by Periscope Equity.

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2024 Financial Services Report Quick-Slides: Profits & Purpose

Our latest set of quick-slides provides Financial Services companies with 3 actionable Citizenship tips to help increase stakeholder favor and enhance corporate reputation.

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2024 Financial Services Report One-Pager: Trust vs. Reputation

Our latest one-pager breaks down the differences between Trust and Reputation, and why it is important for Financial Services companies to measure both.

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Our latest report explores how stakeholder confidence in financial institutions is being restored.

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RepTrak Launches “RepTrak for Industry”

Groundbreaking industry-specific reputation insights and advanced stakeholder analysis empowers businesses to navigate challenges and build trust globally.

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Introducing RepTrak for Industry

RepTrak for Industry is here! With fresh industry-specific reports and dedicated advisors who know your sector inside and out, we’ve upgraded our platform to help you build trust, manage risks, and respond to challenges in global and local markets. Whether you’re in Pharma, Financial Services, or Automotive, this enhanced solution gives you the competitive edge you need.

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2024 Pharma Report Quick Slides

2024 Pharma Report Quick-Slides: Reputation Check-Up

Discover the latest trends influencing Pharma's reputation and learn actionable strategies to sustain and enhance stakeholder trust in our new set of quick-slides.

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