RepTrak’s real time perception data
Measure and improve your communications programs with RepTrak’s real time perception data
Strong businesses are built on perceptions
Exceptional companies cultivate an organization-wide skill to collect information on people’s perceptions about their business and leverage that information to keep the company on top, protected from challengers and resilient to damage or decline.
RepTrak measures people’s perceptions in real time, enabling company leadership to drive outcomes such as stock price, buying, investing, partnerships and more.
For every 1-point increase in a company’s RepTrak Score, market capitalization grows
Prove the money you’re spending on ESG and CSR is working
- Raise awareness of business issues and drive corporate strategy.
- Create effective communication strategies across multiple channels.
- Measure perception of your company and track changes over time.
- Anticipate societal, technological and regulatory trends.
Beyond Ad Value equivalency: how the RepTrak Score helps communications leaders
RepTrak measures reputation data across seven drivers to give communication leaders a clear view into public perceptions about their companies. RepTrak then tracks changes in reputation in real time, providing insight into the effectiveness of communications, marketing, and public relations programs.
Start Measuring Your Company’s Reputation
The RepTrak Company proprietary data
From RepTrak Customers
Industry reputation insights
Corporate Reputation10 Jun 2019
7 Ways to Quantify Reputation
Corporate Responsibility/ESG10 Jun 2020
Build Back Your Reputation Better with ESG in 2020
Crisis Communications26 Mar 2020
U.S. Consumers Question Strength of Public Health System in the Wake of COVID-19 Crisis
Corporate Reputation26 Jun 2020
Italy’s Most Reputable Companies Reflect Changed Times and Priorities
RepTrak Report19 Jun 2020