RepTrak’s real time perception data
Measure and improve your communications programs with RepTrak’s real time perception data
Strong businesses are built on perceptions
Exceptional companies cultivate an organization-wide skill to collect information on people’s perceptions about their business and leverage that information to keep the company on top, protected from challengers and resilient to damage or decline.
RepTrak measures people’s perceptions in real time, enabling company leadership to drive outcomes such as stock price, buying, investing, partnerships and more.
For every 1-point increase in a company’s RepTrak Score, market capitalization grows
2.6%
Prove the money you’re spending on ESG and CSR is working
- Raise awareness of business issues and drive corporate strategy.
- Create effective communication strategies across multiple channels.
- Measure perception of your company and track changes over time.
- Anticipate societal, technological and regulatory trends.
Beyond Ad Value Equivalency
How the RepTrak Score helps communications leaders
RepTrak measures reputation data across 7 drivers to give communications leaders a clear view into public perceptions about their companies. RepTrak then tracks changes in reputation in real time, providing insight into the effectiveness of communications, marketing, and public relations programs.
"Reputation is not so much about a number. It's more about us knowing we're not just doing things blindly to move reputation. We can do them strategically. It has helped us be more strategic in our communications."
"The RepTrak Company helped us build a very solid and trustworthy data-driven framework."
"We were impressed by the legitimacy of the methodology and the breadth of the backgrounds of the people who started the methodology."
"We see a direct link between reputation and an increase in revenue for our company... RepTrak provides clear direction and country-level visibility on what we need to work on and where."
"The RepTrak Company gives us the opportunity to network with people who have the same challenges, and to see what ideas we can pick up on our journey."
"The RepTrak Company has helped us focus our communication and make it measurable"
"The RepTrak Company gives me the ability to have actionable data to support decision-making."
Industry reputation insights
Corporate Responsibility/ESG
Build Back Your Reputation Better with ESG in 2020
RepTrak Report
2020 Global RepTrak Study – Executive Summary
Crisis Communications
6 Key Steps that Will Help Your Company Respond to Any Crisis Situation
