RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.
As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.
Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.
Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.
In a crowded market, companies find it challenging to stand out amidst fierce competition.
With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation.
RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes.
30+
Industries
60+
Countries
6K+
Companies Measured
360°
View of Reputation
Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results.
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RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.
