Reputation matters, and can be measured.
Bridge the gap.
Narrow the margin between perception and reality.
With the RepTrak algorithm, you have the power to shape your company’s reputation and transform perception and sentiment into data that is measurable and actionable.
Reputation is a valuable asset that takes years to build, but only moments to damage.
CEOS and companies require a clear set of data to measure and manage stakeholder trust.
Reputation matters, now more than ever before.
RepTrak pioneered the platform to provide data where it didn’t exist before, and help your company on its journey through changing times.
Cut through the noise.
Where human expertise, technology, and machine-learning analytics converge.
Imagine definitively knowing your company’s reputation based on the opinion of the stakeholders that you care about. RepTrak’s 15 years of tracking data, and more than one million reputation data points a year make it possible to know what your stakeholders think, feel, and say.
Latest Reputation Insights
Blog Post12 Apr 2021
Introducing The 2021 Global RepTrak 100
Press Releases12 Apr 2021
2021 Global RepTrak 100: Corporate Reputations Improve During a Year of Crises
Blog Post22 Mar 2021
Improving Your Corporate Reputation With ESG Communication
Blog Post01 Oct 2020
The Perception vs. Ratings Gap in ESG
Blog Post03 Mar 2021
How Much Does Your Target Audience Care About ESG Efforts?
Blog Post01 Mar 2021
3 Communication Best Practices to Align Brand and Reputation
Blog Post23 Feb 2021