RepTrak’s real time perception data
Measure and improve your communications programs with RepTrak’s real time perception data
Strong businesses are built on perceptions
Exceptional companies cultivate an organization-wide skill to collect information on people’s perceptions about their business and leverage that information to keep the company on top, protected from challengers and resilient to damage or decline.
RepTrak measures people’s perceptions in real time, enabling company leadership to drive outcomes such as stock price, buying, investing, partnerships and more.
For every 1-point increase in a company’s RepTrak Score, market capitalization grows
Prove the money you’re spending on ESG and CSR is working
- Raise awareness of business issues and drive corporate strategy.
- Create effective communication strategies across multiple channels.
- Measure perception of your company and track changes over time.
- Anticipate societal, technological and regulatory trends.
Beyond Ad Value Equivalency
How the RepTrak Score helps communications leaders
RepTrak measures reputation data across 7 drivers to give communications leaders a clear view into public perceptions about their companies. RepTrak then tracks changes in reputation in real time, providing insight into the effectiveness of communications, marketing, and public relations programs.
Industry reputation insights