What the U.S. Data Center Votes Say About Social License
Data centers lost nearly every local vote in the 2026 US midterms. Here's what that says about where social license comes from, and how reputation shapes it.
Reputation Intelligence for the Technology Sector
RepTrak for Technology
RepTrak provides transportation companies with the insights to manage reputation, handle disruptions, and build trust with customers and regulators.
Innovation, Privacy, and Public Trust
From data privacy and AI ethics to service reliability, tech companies face intense scrutiny that can swiftly impact trust and brand reputation. With growing concerns around corporate governance and sustainability, balancing innovation with public confidence is critical to maintaining a competitive edge.
Your Strategic Partner
RepTrak helps technology companies monitor and manage their reputation. From tracking public sentiment on data security to benchmarking innovation against competitors, RepTrak provides continuous insights to help you protect and grow your brand in a rapidly changing landscape.
Industry Expert Guidance
Recommendations from experts who understand the nuances of the Technology sector across global markets.
Proven Methodology
Scientifically validated approach, fine-tuned for Technology, providing insights you can act on with confidence.
Historical Database
Leverage millions of global data points and learn from leaders who’ve transformed their reputation.
Crisis Management
Risk & Crisis Management
Stay ahead of potential risks by identifying issues early. When crises strike, use RepTrak’s data to guide a swift and effective response.
Ready to Take Control of Your Brand’s Reputation?
Discover what drives trust, mitigate reputational risks, and strengthen brand loyalty. Contact us to learn how RepTrak can support your brand’s future.
STAY UPDATED
See the latest reputation insights
AI Is Forming a View of Your Company. Most People Can't Tell How.
Only 28% of the Informed General Public can describe how AI answers questions about companies. Why AI's view of you is worth measuring like a stakeholder's.
A Pessimistic Public Is Holding Companies Responsible for Genuine Cost Increases
Our Q3 2026 research finds the Informed General Public holds companies responsible for rising prices even when costs are genuine
Good Customer Support Wins Back Customers, But is AI Delivering on That?
60% say good complaint handling can win them back. Only 35% welcome AI support. New RepTrak data on AI, customer service and reputation.
The Risk Signal Boards Are Underusing
Reputation sits on many risk registers with no measure behind it. Benefit of the doubt gives your risk committee a leading indicator it can trend.
Reputation Trends Are Rarely Sudden
You can spot a surprise early; here's where to look
10 Corporate Reputation Metrics That Go Beyond Public Opinion Polls
A favorability score is one blended number. These 10 metrics break reputation into trust, workplace, governance, risk, and business outcomes instead.
Reach Alone is Limiting Comms’ Strategic Impact
A new study shows stopping channel reporting at reach is costing Communications leaders influence and a seat at the executive table. Here's how to correct that.
6 Limitations of Annual Trust Studies for Corporate Reputation Management
Annual trust studies measure institutional trust, not how your company is perceived. 6 limitations, and what continuous measurement covers in between.
Nike and the Cost of a Reputation Standing Still
Nike left the S&P 100 this week. Our Global RepTrak 100 data shows a parallel story: a steady Reputation Score covering a decade of lost ground.
What the U.S. Data Center Votes Say About Social License
Data centers lost nearly every local vote in the 2026 US midterms. Here's what that says about where social license comes from, and how reputation shapes it.
AI Is Forming a View of Your Company. Most People Can't Tell How.
Only 28% of the Informed General Public can describe how AI answers questions about companies. Why AI's view of you is worth measuring like a stakeholder's.
A Pessimistic Public Is Holding Companies Responsible for Genuine Cost Increases
Our Q3 2026 research finds the Informed General Public holds companies responsible for rising prices even when costs are genuine
Good Customer Support Wins Back Customers, But is AI Delivering on That?
60% say good complaint handling can win them back. Only 35% welcome AI support. New RepTrak data on AI, customer service and reputation.
The Risk Signal Boards Are Underusing
Reputation sits on many risk registers with no measure behind it. Benefit of the doubt gives your risk committee a leading indicator it can trend.
Reputation Trends Are Rarely Sudden
You can spot a surprise early; here's where to look
10 Corporate Reputation Metrics That Go Beyond Public Opinion Polls
A favorability score is one blended number. These 10 metrics break reputation into trust, workplace, governance, risk, and business outcomes instead.
Reach Alone is Limiting Comms’ Strategic Impact
A new study shows stopping channel reporting at reach is costing Communications leaders influence and a seat at the executive table. Here's how to correct that.
6 Limitations of Annual Trust Studies for Corporate Reputation Management
Annual trust studies measure institutional trust, not how your company is perceived. 6 limitations, and what continuous measurement covers in between.
Nike and the Cost of a Reputation Standing Still
Nike left the S&P 100 this week. Our Global RepTrak 100 data shows a parallel story: a steady Reputation Score covering a decade of lost ground.