Reputation Intelligence for the Technology Sector

RepTrak for Technology

RepTrak provides transportation companies with the insights to manage reputation, handle disruptions, and build trust with customers and regulators.

Innovation, Privacy, and Public Trust

From data privacy and AI ethics to service reliability, tech companies face intense scrutiny that can swiftly impact trust and brand reputation. With growing concerns around corporate governance and sustainability, balancing innovation with public confidence is critical to maintaining a competitive edge.

Technology Graphic

Your Strategic Partner

RepTrak helps technology companies monitor and manage their reputation. From tracking public sentiment on data security to benchmarking innovation against competitors, RepTrak provides continuous insights to help you protect and grow your brand in a rapidly changing landscape.

Industry Expert Guidance

Recommendations from experts who understand the nuances of the Technology sector across global markets.

Proven Methodology

Scientifically validated approach, fine-tuned for Technology, providing insights you can act on with confidence.

Historical Database

Leverage millions of global data points and learn from leaders who’ve transformed their reputation.

Crisis Management

Risk & Crisis Management

Stay ahead of potential risks by identifying issues early. When crises strike, use RepTrak’s data to guide a swift and effective response.

Crisis Management Map

Ready to Take Control of Your Brand’s Reputation?

Discover what drives trust, mitigate reputational risks, and strengthen brand loyalty. Contact us to learn how RepTrak can support your brand’s future.

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The Informed General Public Is Conflicted on AI, But Corporate Communications Can’t Be

AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.

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AI Opportunities To Elevate Your Strategy

Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.

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Five Reputation Shifts That Will Define 2026

Reputation is becoming more visible, more complex, and less forgiving. Drawing on RepTrak data and our advisory insight, this blog outlines five key reputation shifts defining 2026, and what communicators must do to build trust, protect credibility, and lead with confidence.

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Your 2026 Reputation Strategy: Turning AI Into an Advantage

AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.

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What’s New in RepTrak Compass: A Smarter Reputation Intelligence Platform

Discover everything released in Compass in 2025. From AI-powered tools to embedded Advisory insights, Compass turns reputation data into easy decisions.

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Reputation Data in the Boardroom: How Compass Redefines Reputation Leadership in the Age of AI

Explore how RepTrak Compass™ helps leaders turn reputation data into board-ready insight using Purposeful AI — driving credibility, speed, and impact.

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2025 Reputation Wrapped

See the trends, twists, and standout moments that defined reputation this year.

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Retail & Consumer Durables Report Infographic: The Drivers Behind the Display

Our latest infographic breaks down how three key Drivers are shaping industry reputation today, and what these trends reveal about where companies are flourishing, where they’re falling behind, and where stakeholders expect more.

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RepTrak Launches Compass, Setting a New Course for Reputation Intelligence

The dynamic combination of an intuitive technology platform coupled with expert advice helps leaders gain a competitive advantage through board-ready insights.

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Retail & Consumer Durables Report One-Pager: Worth the Price, or Not?

Our latest one-pager compares perceptions across typically luxurious versus more accessible companies to understand the true impact of value at different price points.

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