Reputation Intelligence for the Insurance Industry
RepTrak provides continuous insights to help insurance companies manage reputation and foster lasting customer trust.
The Insurance industry has lost its long-held reputation as a trusted support system for families and businesses. Today, customers demand greater transparency, regulators impose strict compliance, and the media is quick to amplify any missteps. Whether it’s managing complex claims or navigating digital transformation, a single negative headline can erode years of hard-earned trust and loyalty.
RepTrak equips insurance companies with the tools to proactively manage their reputation. With continuous insights and expert support, you can confidently align communication strategies with both regulatory requirements and evolving customer expectations.
Recommendations from experts who understand the nuances of the Insurance industry across global markets.
Scientifically validated approach, fine-tuned for Insurance, providing insights you can act on with confidence.
Leverage millions of global data points and learn from leaders who’ve transformed their reputation.
BUILT FOR DATA DRIVEN COMMUNICATIONS TEAMS
Uncover critical insights into the shifting expectations of key stakeholders, from regional customers to regulators, ensuring your brand stays relevant and responsive.
Understand what drives trust, mitigate risks before they escalate, and build stronger connections with your stakeholders. Contact us to see how RepTrak can support your brand’s growth and business outcomes.
STAY UPDATED
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.
Reputation is becoming more visible, more complex, and less forgiving. Drawing on RepTrak data and our advisory insight, this blog outlines five key reputation shifts defining 2026, and what communicators must do to build trust, protect credibility, and lead with confidence.
AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.
Discover everything released in Compass in 2025. From AI-powered tools to embedded Advisory insights, Compass turns reputation data into easy decisions.
Explore how RepTrak Compass™ helps leaders turn reputation data into board-ready insight using Purposeful AI — driving credibility, speed, and impact.
See the trends, twists, and standout moments that defined reputation this year.
Our latest infographic breaks down how three key Drivers are shaping industry reputation today, and what these trends reveal about where companies are flourishing, where they’re falling behind, and where stakeholders expect more.
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.
Reputation is becoming more visible, more complex, and less forgiving. Drawing on RepTrak data and our advisory insight, this blog outlines five key reputation shifts defining 2026, and what communicators must do to build trust, protect credibility, and lead with confidence.
AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.
Discover everything released in Compass in 2025. From AI-powered tools to embedded Advisory insights, Compass turns reputation data into easy decisions.
Explore how RepTrak Compass™ helps leaders turn reputation data into board-ready insight using Purposeful AI — driving credibility, speed, and impact.
See the trends, twists, and standout moments that defined reputation this year.
Our latest infographic breaks down how three key Drivers are shaping industry reputation today, and what these trends reveal about where companies are flourishing, where they’re falling behind, and where stakeholders expect more.
