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Reputation Intelligence for the Insurance Industry
RepTrak for Insurance
RepTrak provides continuous insights to help insurance companies manage reputation and foster lasting customer trust.
Facing Constant Scrutiny and High Expectations
The Insurance industry has lost its long-held reputation as a trusted support system for families and businesses. Today, customers demand greater transparency, regulators impose strict compliance, and the media is quick to amplify any missteps. Whether it’s managing complex claims or navigating digital transformation, a single negative headline can erode years of hard-earned trust and loyalty.
Your Strategic Partner
RepTrak equips insurance companies with the tools to proactively manage their reputation. With continuous insights and expert support, you can confidently align communication strategies with both regulatory requirements and evolving customer expectations.
Insights & Recommendations
Recommendations from experts who understand the nuances of the Insurance industry across global markets.
Proven Methodology
Scientifically validated approach, fine-tuned for Insurance, providing insights you can act on with confidence.
Historical Database
Leverage millions of global data points and learn from leaders who’ve transformed their reputation.
BUILT FOR DATA DRIVEN COMMUNICATIONS TEAMS
Insights and Recommendations from Industry Experts
Multi-Stakeholder Analysis
Uncover critical insights into the shifting expectations of key stakeholders, from regional customers to regulators, ensuring your brand stays relevant and responsive.
Start Your Reputation Journey
Understand what drives trust, mitigate risks before they escalate, and build stronger connections with your stakeholders. Contact us to see how RepTrak can support your brand’s growth and business outcomes.
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What the U.S. Data Center Votes Say About Social License
Data centers lost nearly every local vote in the 2026 US midterms. Here's what that says about where social license comes from, and how reputation shapes it.
AI Is Forming a View of Your Company. Most People Can't Tell How.
Only 28% of the Informed General Public can describe how AI answers questions about companies. Why AI's view of you is worth measuring like a stakeholder's.
A Pessimistic Public Is Holding Companies Responsible for Genuine Cost Increases
Our Q3 2026 research finds the Informed General Public holds companies responsible for rising prices even when costs are genuine
Good Customer Support Wins Back Customers, But is AI Delivering on That?
60% say good complaint handling can win them back. Only 35% welcome AI support. New RepTrak data on AI, customer service and reputation.
The Risk Signal Boards Are Underusing
Reputation sits on many risk registers with no measure behind it. Benefit of the doubt gives your risk committee a leading indicator it can trend.
Reputation Trends Are Rarely Sudden
You can spot a surprise early; here's where to look
10 Corporate Reputation Metrics That Go Beyond Public Opinion Polls
A favorability score is one blended number. These 10 metrics break reputation into trust, workplace, governance, risk, and business outcomes instead.
Reach Alone is Limiting Comms’ Strategic Impact
A new study shows stopping channel reporting at reach is costing Communications leaders influence and a seat at the executive table. Here's how to correct that.
6 Limitations of Annual Trust Studies for Corporate Reputation Management
Annual trust studies measure institutional trust, not how your company is perceived. 6 limitations, and what continuous measurement covers in between.
Nike and the Cost of a Reputation Standing Still
Nike left the S&P 100 this week. Our Global RepTrak 100 data shows a parallel story: a steady Reputation Score covering a decade of lost ground.