A new dimension of reputation intelligence
Introducing AI as a Stakeholder™ — the first-ever model that measures AI as a true stakeholder in corporate reputation.
Artificial Intelligence is now delivering thorough answers about your company with authority — meaning that it’s already influencing how the world sees you.
Understanding how your brand is represented across AI platforms is now essential to managing perception and protecting reputation.
Quantify how AI systems shape and amplify perceptions of your company.
Gain actionable insights to influence and improve AI-driven reputation.
Built with the same rigor RepTrak has used for 20 years, this new model provides context and visibility you need in a rapidly changing landscape.
At our AI as a Stakeholder™ webinar, RepTrak’s Chief Client Officer, Bradley Hecht, explained the importance of understanding how stakeholders use AI to learn about companies.
1. What happens when AI becomes part of my stakeholder landscape?
AI as a Stakeholder™ is the first model that recognizes AI as an active player in corporate reputation. It reveals how AI platforms perceive your company and how those perceptions influence the way real people see and trust your brand.
2. How is AI changing the way people form opinions about my company?
AI systems now deliver confident, summarized answers that often replace traditional search. For many, these summaries are the first impression of your brand. Understanding what AI says about you is now a critical part of managing reputation.
3. What kind of insights will be provided?
You’ll see how different AI systems describe your company and where those narratives help or hurt your reputation. The model gives you measurable data and clear direction to strengthen your brand’s story across AI platforms.
4. How can AI’s perception of a company be measured and understood?
The RepTrak model applies a proven reputation framework to leading AI platforms, using reputation and driver-based questions to generate responses. The results are synthesized into a clear, data-backed view of how a company is represented and understood within AI-generated content.
STAY UPDATED
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RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.
Reputation is becoming more visible, more complex, and less forgiving. Drawing on RepTrak data and our advisory insight, this blog outlines five key reputation shifts defining 2026, and what communicators must do to build trust, protect credibility, and lead with confidence.
AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.
Discover everything released in Compass in 2025. From AI-powered tools to embedded Advisory insights, Compass turns reputation data into easy decisions.
Explore how RepTrak Compass™ helps leaders turn reputation data into board-ready insight using Purposeful AI — driving credibility, speed, and impact.
See the trends, twists, and standout moments that defined reputation this year.
Our latest infographic breaks down how three key Drivers are shaping industry reputation today, and what these trends reveal about where companies are flourishing, where they’re falling behind, and where stakeholders expect more.
