RepTrak Advisory
Act based on recommendations tailored to you
At RepTrak, we help our clients make better decisions by combining the power of our RepTrak software platform with our in-house subject matter experts. Our Advisory team provides you with strategic, data-driven guidance to improve and protect your corporate reputation.
We help you learn how to build greater stakeholder awareness, target stakeholders more effectively, improve channel impact and effectiveness, accelerate your company’s crisis response time, and more.
Who they are
Unparalleled global team of more than 75 reputation experts
Inspired by our academic roots
Armed with our RepTrak data
Informed by industry knowledge
Guided by real-world business understanding
Multi-cultural and multi-lingual
Objective, data-driven, truth sayers
“Master storytellers of the what, why, and how”
What They Do
Expertise and ongoing advice on how to best use and interpret Reptrak data:
Onboarding session and training on RepTrak platform and methodology
Immersion briefing on what we know about your company and industry based on our RepTrak database
Optional monthly check-ins using the platform for a quick update and discussion
Quarterly workshop sessions to delve into the results, discuss specific themes and interest areas, and provide recommendations
How They Do It
The RepTrak model provides pragmatic and actionable recommendations to improve reputation relative to your desired business goals. Our advisory team plays a key role in helping you to define, measure, manage, and deliver on your desired success. The approach our advisory takes to determining meaningful action can be summarized as:
What is your corporate reputation? What drives it?
What results do your activities yield and how can you optimize them?
How do you perform in the media? Does earned media impact your corporate reputation?
What touchpoints best reach your stakeholders? What messaging influences behavior?
How are your company’s ESG efforts perceived?
RepTrak Advisory Frequently Asked Questions
RepTrak Advisory is an integrated part of the RepTrak solution that provides strategic, data-driven guidance. It combines platform insights, proprietary data, and human expertise to help organizations improve and protect their reputation.
RepTrak Advisory provides ongoing support to help organizations interpret and act on reputation insights. This includes expert guidance, regular reviews, and actionable recommendations. This ensures insights are translated into clear, prioritized decisions.
RepTrak Advisory is embedded within a broader reputation intelligence system, not delivered as a standalone consulting service. Advisors use consistent data, validated model, and deep industry expertise to guide decisions over time. This creates a more structured and actionable approach than traditional consulting.
RepTrak Advisory helps organizations address challenges related to stakeholder perception, communications, and reputation risk. This includes improving messaging, strengthening engagement, and managing crises based on reputation insights. This ensures teams focus on actions that have the greatest impact.
RepTrak Advisory helps organizations take actions by identifying what drives stakeholder perception and why it matters. Advisors guide teams in interpreting results, prioritizing initiatives, and aligning decisions with key reputation drivers. This ensures actions are focused and measurable.