The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
Reputation Intelligence for the Financial Service Sector
RepTrak for Financial Services
Navigate the complexities of reputation management in financial services with tailored, data-driven insights designed to keep you ahead.
The Financial Sector is Facing a Trust Deficit
From insurance and investment firms to fintech innovators, financial institutions are facing declining trust alongside rising demands for transparency and innovation. As competition grows and customer expectations shift, keeping pace has never been more critical. With more consumers exploring alternative options, now is the time to take action.
Your Strategic Partner
RepTrak empowers finance leaders to maintain public confidence and stay ahead in a competitive landscape. With insights into reputation, trust, innovation, and ethical behavior, you’re equipped to turn perception into your strongest asset.
Insights & Recommendations
Recommendations from experts who understand the nuances of the Finance industry across global markets.
Proven Methodology
Scientifically validated approach, fine-tuned for Finance, providing insights you can act on with confidence.
Historical Database
Leverage millions of global data points and learn from leaders who’ve transformed their reputation.
Built for Data-Driven Communication Teams
Insights and Recommendations from Industry Experts
Stakeholder Analysis
Gain deep insights into the perceptions and expectations of your customers, regulators, and other key stakeholders.
2024 Financial Services Report
As inflation surged in the pandemic era and economic pressures mounted, the reputation of Financial Services companies suffered the consequences. Yet following 2023's bank crash, the industry's reputation is recovering in 2024. RepTrak's 2024 Financial Services Report offers a comprehensive view of the industry's reputation landscape, highlighting key trends and challenges across global markets.
Fill out the form to learn more about what's driving the industry's reputation recovery — and where improvement is still needed.
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The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
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These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
RepTrak Appoints Robert Schooling to Board of Directors
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Reputational Volatility in Italy: Current Trends and Stakeholder Expectations
Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.
The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
2025 Q2 Data Dose: Insight to Action
These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
RepTrak Appoints Robert Schooling to Board of Directors
The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.
2025 Q2 Data Dose: Infographic
This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.
2025 Q2 Data Dose: One-Pager
This one-pager will tell you the 5 top issues that were named by consumers worldwide.
RepTrak Appoints Thierry D’Hers and Catherine Hernandez-Blades to Board of Directors
The RepTrak Company is proud to announce the appointment of Thierry D’Hers and Catherine Hernandez-Blades to its Board of Directors.
Putting Promises Into Practice: 2025 Italy Report One-Pager
From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.
Reputational Volatility in Italy: Current Trends and Stakeholder Expectations
Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.