What 650 Campaigns Tell Us About Building Reputation Through Sponsorship
A new RepTrak study shows recall and reputation influence aren't as close linked as you might imagine.
Reputation Intelligence for the Financial Service Sector
RepTrak for Financial Services
Navigate the complexities of reputation management in financial services with tailored, data-driven insights designed to keep you ahead.
The Financial Sector is Facing a Trust Deficit
From insurance and investment firms to fintech innovators, financial institutions are facing declining trust alongside rising demands for transparency and innovation. As competition grows and customer expectations shift, keeping pace has never been more critical. With more consumers exploring alternative options, now is the time to take action.
Your Strategic Partner
RepTrak empowers finance leaders to maintain public confidence and stay ahead in a competitive landscape. With insights into reputation, trust, innovation, and ethical behavior, you’re equipped to turn perception into your strongest asset.
Insights & Recommendations
Recommendations from experts who understand the nuances of the Finance industry across global markets.
Proven Methodology
Scientifically validated approach, fine-tuned for Finance, providing insights you can act on with confidence.
Historical Database
Leverage millions of global data points and learn from leaders who’ve transformed their reputation.
Built for Data-Driven Communication Teams
Insights and Recommendations from Industry Experts
Stakeholder Analysis
Gain deep insights into the perceptions and expectations of your customers, regulators, and other key stakeholders.
2024 Financial Services Report
As inflation surged in the pandemic era and economic pressures mounted, the reputation of Financial Services companies suffered the consequences. Yet following 2023's bank crash, the industry's reputation is recovering in 2024. RepTrak's 2024 Financial Services Report offers a comprehensive view of the industry's reputation landscape, highlighting key trends and challenges across global markets.
Fill out the form to learn more about what's driving the industry's reputation recovery — and where improvement is still needed.
Fill out the form
Download the 2024 report here
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A BCG study shows 74% percent of Corporate Affairs leaders say they believe in AI's potential and payoff, but only 31% report meaningful adoption.
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The answer might be found in previous RepTrak analysis of Olympic sponsorships.
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Communications Strategy is Increasingly Meeting Corporate Behavior
RepTrak's Q1 2026 data suggests that organizational behavior has moved from the foundation beneath communications strategy to an increasingly primary driver of reputation outcomes.
AI Research is Shaping IGP Decisions
New RepTrak data suggests IGP stakeholders are being influenced by AI further up the funnel, highlighting the need for AI reputation management.
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