From Vanity Metrics to Decision-Grade Reputation
Why communications leaders need a new way to measure business impact.
Reputation Intelligence for the Financial Service Sector
RepTrak for Financial Services
Navigate the complexities of reputation management in financial services with tailored, data-driven insights designed to keep you ahead.
The Financial Sector is Facing a Trust Deficit
From insurance and investment firms to fintech innovators, financial institutions are facing declining trust alongside rising demands for transparency and innovation. As competition grows and customer expectations shift, keeping pace has never been more critical. With more consumers exploring alternative options, now is the time to take action.
Your Strategic Partner
RepTrak empowers finance leaders to maintain public confidence and stay ahead in a competitive landscape. With insights into reputation, trust, innovation, and ethical behavior, you’re equipped to turn perception into your strongest asset.
Insights & Recommendations
Recommendations from experts who understand the nuances of the Finance industry across global markets.
Proven Methodology
Scientifically validated approach, fine-tuned for Finance, providing insights you can act on with confidence.
Historical Database
Leverage millions of global data points and learn from leaders who’ve transformed their reputation.
Built for Data-Driven Communication Teams
Insights and Recommendations from Industry Experts
Stakeholder Analysis
Gain deep insights into the perceptions and expectations of your customers, regulators, and other key stakeholders.
2024 Financial Services Report
As inflation surged in the pandemic era and economic pressures mounted, the reputation of Financial Services companies suffered the consequences. Yet following 2023's bank crash, the industry's reputation is recovering in 2024. RepTrak's 2024 Financial Services Report offers a comprehensive view of the industry's reputation landscape, highlighting key trends and challenges across global markets.
Fill out the form to learn more about what's driving the industry's reputation recovery — and where improvement is still needed.
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Download the 2024 report here
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The answer might be found in previous RepTrak analysis of Olympic sponsorships.
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AI touchpoint analysis measures the channel through which respondents recall encountering AI-generated content about a company. That's useful information for channel strategies, but not for more holistic communications strategies.
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From Vanity Metrics to Decision-Grade Reputation
Why communications leaders need a new way to measure business impact.
Strong Markets, Strained Households
Why value became reputation’s toughest test in 2026, and what stakeholders now mean by it.
Have Companies Earned the Right to Lead?
RepTrak research from Q2 shows how stakeholder attitudes are changing when it comes to corporate actions.
Consumer AI Usage Is Teaching Us About Reputation Drivers. Here’s What to Know.
As consumers use AI to research companies, they're revealing which reputation drivers matter most when they form opinions, and it starts with the fundamentals.
What 650 Campaigns Tell Us About Building Reputation Through Sponsorship
A new RepTrak study shows recall and reputation influence aren't as close linked as you might imagine.
Corporate Affairs Says They're Falling Behind on AI. The Reputational Consequences Are Already Here.
A BCG study shows 74% percent of Corporate Affairs leaders say they believe in AI's potential and payoff, but only 31% report meaningful adoption.
What's The Reputational Impact of The World Cup?
The answer might be found in previous RepTrak analysis of Olympic sponsorships.
The Moment AI Traffic Became The Story
If you've been waiting for a signal that your communications strategy needs to account for AI, this is it: The audience your playbook was designed around is no longer the majority audience.
AI, The Influencer
AI touchpoint analysis measures the channel through which respondents recall encountering AI-generated content about a company. That's useful information for channel strategies, but not for more holistic communications strategies.
Your Reputation Is Being Written Without You
The focus on AI visibility is only part of the story. And, in a world where Generative AI is covertly shaping opinions, it is not the most important part.