Corporate Reputation
How Did the Pharmaceutical Industry’s Reputation Change in 2020? In Every Way Imaginable
With the uncertainty of 2020, many industries saw rapid changes to their reputation, but few saw changes as dramatic as the pharmaceutical Industry.
Read more
More Stories About Corporate Reputation
Reputation Risk
How to Communicate in a Crisis: Insights from Leading Communications Executives
No one can predict a crisis situation. The best any organization can hope for is that they’re prepared when one strikes. In this report, we will cover five ways your business can do and say the right thing during a crisis.
Read more
More Stories About Reputation Risk
Corporate Responsibility/ESG
The Perception vs. Ratings Gap in ESG
Communications leaders know that perception is reality, and it’s no different when it comes to your company’s ESG initiatives.
Read more
More Stories About Corporate Responsibility/ESG
Higher Purpose
How to Communicate Your Purpose-Driven Activities Without Appearing Boastful
By communicating your company's positive activities in ways that demonstrate honesty, empathy, and humility, you can enhance your brand’s reputation.
Read more![Your Reputation Is Only as Good as Your Stakeholders Say It Is [Podcast]](http://images.ctfassets.net/az51l532ei6u/5kXUCKkiF6GhBc2Wd4VKil/e6e114bafb460e69fdbf5ef11061a481/Your_Reputation_Is_Only_as_Good_as_Your_Stakeholders_Say_It_Is__Podcast_.jpg?w=1170&h=658&q=75)
More Stories About Higher Purpose
Crisis Communications
COVID-19 in Spain: How the Growing Crisis Impacts Consumer Perceptions
The COVID-19 pandemic’s spread in Spain resulted in a response by government officials and corporations to take care of the population. How successful have they been from a corporate reputation standpoint?
Read more
More Stories About Crisis Communications
