The premier solution for global reputation management

RepTrak Compass

RepTrak Compass™ is the most comprehensive, globally scalable platform for reputation intelligence — helping you understand, manage, and grow your corporate reputation.

Your Reputation Deserves Better

Your reputation is shaped by factors both within and beyond your control (across markets, stakeholders, and socio-economic events), requiring communications leaders to know exactly what to say and when to say it.  

Compass provides that direction. The combination of real-time data and nuanced, personal guidance provides you with a clear path forward to improve and protect your reputation.  

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Data with Direction

Compass integrates reputation data with personalized recommendations from our global Advisory team — so you can measure reputation while actively shaping it.

Global and Local

Compare different stakeholder perceptions to understand how global issues affect local outcomes — and vice versa.

Reporting Ready

Compass provides leaders with clear, concise data visualizations and recommendations that drive decisions.

Explore more with Compass

Every login is made easy with a clear view of your most recent reputation trends.

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STAY UPDATED

See the latest reputation insights

2025 France Report One-Pager Blog Header

A Reputation Built on Action: France Report One-Pager

Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.

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2025 France Report Blog Header

Reputation Readiness in France: Regional Trends in 2025

Our latest report breaks down the current state of reputation in France and is full of actionable insights.

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UK Report One-Pager Blog Header

Reputation Resilience Amid Uncertainty: UK Report One-Pager

This one-pager offers a pulse check on what’s driving reputation right now, and calls out two companies on reputation highs and lows.

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UK Report Blog Header

UK Reputation on the Rise: Insights and Trends Shaping H1 2025

Our latest report breaks down what’s driving reputational strength in the UK, and how your company can stay ahead by aligning corporate behavior with stakeholder expectations.

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Introducing RepTrak Compass

RepTrak Previews Compass — A Global Strategic Reputation Intelligence Platform that is More Than a Score

The RepTrak Company™, the global leader in reputation intelligence for over 20 years, unveiled RepTrak Compass™, its most advanced and globally scalable platform to date. 

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Fortune Favors The Brave: Communication Principles Leaders Should Follow Blog Header

Fortune Favors The Brave: 6 Communication Principles Leaders Should Follow

In our latest set of quick-slides, explore 6 communication principles every leader should follow to earn lasting stakeholder support.

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Brave New World blog post

Brave New World: How Communications Leaders Can Navigate Uncertainty with Reputation Intelligence

Today’s corporate landscape is louder, faster, and more fragmented than ever. But amid the chaos, RepTrak data reveals a clear truth: stakeholder expectations haven’t changed. Read the full blog post to learn how brave leaders are earning trust by staying anchored in core truths.

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RepTrak and Dynata Collaborate on Global Reputation Study

RepTrak and Dynata Collaborate on Global Reputation Study

The RepTrak™ Company, the world’s leading provider of reputation data and insights, and Dynata, the world’s largest first-party consumer data company, announced a global study focused on how public perceptions of industries and global issues are shifting in response to rising economic and societal pressures.

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Canada Report Infographic Blog Header

Stakeholders Are Showing Up, Are You? Canada Report Infographic

Our latest infographic takes a closer look at how stakeholder behavior is evolving — and the strategic actions your company can take to turn this momentum into a long-term advantage.

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RepTrak appoints Todd Greenspan as CFO

RepTrak Appoints Todd Greenspan as Chief Financial Officer

RepTrak, the leading provider of reputation intelligence and analytics, is proud to announce the appointment of Todd Greenspan as Chief Financial Officer, effective May 27, 2025. 

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