Reputation matters picture

Reputation matters,

and can be measured.

RepTrak’s proprietary reputation, brand, ESG, and media impact tracking platform provides crucial insight into what your stakeholders think, feel, and say, so you can build a strong reputation (and Reputation Score)

Bridge the gap

Use the RepTrak algorithm to shape your company’s reputation, transforming perception and sentiment into data that is measurable and actionable.

Protect and recover from crisis SVG


Know your risks SVG


Grow your business & align your team SVG



Trusted, worldwide.

Global brands consider RepTrak the gold standard for Reputation Inteligence, and rely on us to help assess how much people respect, admire, and trust them.

Case Studies
Good business. Better world picture

ESG impacts purchase behavior, talent acquisition, trust & more

ESG stands for Environmental Social Governance. This measure of corporate ethicality informs our ESG Scores so you can stay ahead of the curve.

Cut through the noise

RepTrak’s over 20 years of tracking data, and more than one million reputation data points collected annually make it possible to know exactly what is impacting your reputation, and what isn’t.

Human expertise & guidance SVG

Human expertise & guidance

Human expertise & guidance
Trusted insights SVG

Trusted insights

Trusted insights
Community of peers SVG

Media Intelligence

Media Intelligence

Latest reputation insights

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RepTrak in the News01 Dec, 2022

‘ESG-washing’ is damaging Nasdaq 100 companies

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Corporate Responsibility/ESG30 Nov, 2022

One Pager: 2022 Nasdaq 100 ESG, Ranked*

ESG Rankings
Corporate Reputation18 Nov, 2022

2022 RepTrak Nasdaq 100 ESG, Ranked*

Pharma News
Industry Specific Insights31 Oct, 2022

‘Pharma burnout’: Industry reputation slumps in first half of 2022, study finds

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RepTrak in the News31 Oct, 2022

Chase Cancels Kanye West, But Should Banks Engage in Culture Wars?