Retail reputation is on the decline. Once a strong contender, Retail has slid down the ranks and its daily necessity is not enough to maintain its usual reputational glow. Customers have increased expectations in product and in conduct.

Governance, in particular, increased in importance in 2021, while its Score lowered significantly, dragging Reputation Scores down with them.

RepTrak data reveals Retail can’t buy their audience’s love. It’ll take a little more.