2023 Corporate Benefit of the Doubt Report
Corporate Reputation13 Jun, 2023
In 2023, Benefit of the Doubt Scores are no fairytale.
Included in our reputation monitoring and measurement suite are Business Outcomes: the actions stakeholders are willing to take when engaging with a company. Amongst those Business Outcomes is Benefit of the Doubt: stakeholders' willingness to assume the best of a company if they were facing a crisis. But global Benefit of the Doubt Scores are down in 2023, threatening corporate resilience.
We turned to our robust reputation database to understand why, and what to do next — because crises are all but guaranteed, and you'll need stakeholders' favor to survive this Grimm reality. Read the Report