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This blog shares stories, studies, and trends from the reputation economy and how RepTrak drives business intelligence.

In the Misery That Was 2020, A Silver Lining Backed by Data

06 Dec 2020

In the Misery That Was 2020, A Silver Lining Backed by Data

How Did the Pharmaceutical Industry’s Reputation Change in 2020? In Every Way Imaginable

12 Nov 2020

How Did the Pharmaceutical Industry’s Reputation Change in 2020? In Every Way Imaginable

How Much Can Corporate Reputation Change in a Year? In 2020, A Lot.

23 Oct 2020

How Much Can Corporate Reputation Change in a Year? In 2020, A Lot.

The Perception vs. Ratings Gap in ESG

01 Oct 2020

The Perception vs. Ratings Gap in ESG

How much does ESG matter to consumers? It depends…

18 Sep 2020

How much does ESG matter to consumers? It depends…

Banks Improve Their Reputations by Effectively Communicating in A Crisis

11 Sep 2020

Banks Improve Their Reputations by Effectively Communicating in A Crisis

ESG Drives Business, Especially with Millennials

10 Sep 2020

ESG Drives Business, Especially with Millennials

Managing the Business Impact of ESG: Why Corporate Communicators Should Focus on Perception

30 Jul 2020

Managing the Business Impact of ESG: Why Corporate Communicators Should Focus on Perception

How the Black Lives Matter Movement Has Quickly Shaped Consumer Expectations on Corporate Activism

29 Jul 2020

How the Black Lives Matter Movement Has Quickly Shaped Consumer Expectations on Corporate Activism

Boosting Chief Communications Officer Success with Left-Brain Tactics

16 Jul 2020

Boosting Chief Communications Officer Success with Left-Brain Tactics

Build a Reputation as a Great Place to Work—Without an Actual Workplace

14 Jul 2020

Build a Reputation as a Great Place to Work—Without an Actual Workplace

What Companies Can Learn From Facebook’s Latest Reputation Challenge

09 Jul 2020

What Companies Can Learn From Facebook’s Latest Reputation Challenge