In this interview with Steve Barrett, Vice President and Editorial Director of PR Week, The RepTrak Company CEO Kylie Wright-Ford discusses how communications leaders and executives can manage crisis communications most effectively.

The conversation covers the following questions:

  • What data demonstrates how employees, consumers, and the general public perceive corporate communications?

  • Which companies have stepped up during the coronavirus pandemic and demonstrated effective leadership?

  • What communications lessons can we learn from these inspiring leaders that can be translated into day-to-day business practice?