Kylie WF

How to Communicate Effectively in the Time of Coronavirus

Blog Post01 May, 2020

In this interview with Steve Barrett, Vice President and Editorial Director of PR Week, The RepTrak Company CEO Kylie Wright-Ford discusses how communications leaders and executives can manage crisis communications most effectively.

The conversation covers the following questions:

  • What data demonstrates how employees, consumers, and the general public perceive corporate communications?

  • Which companies have stepped up during the coronavirus pandemic and demonstrated effective leadership?

  • What communications lessons can we learn from these inspiring leaders that can be translated into day-to-day business practice?

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