Reputation Recession: Corporate Reputation Trends in Germany
Corporate Reputation14 Dec, 2023
RepTrak data signals a worrying decline for Germany's corporate reputation.
In Q4 2020, Germany had a Strong Reputation Score of 75.5. But, in the two and a half years since, Germany's Reputation Score has dropped 7.2 points — ending Q2 of 2023 at an Average 68.5.
Despite Germany's reputation recession, key German brands have consistently upheld their reputable standing. This report offers actionable insights so you can join Germany's biggest players and fight the reputation recession.