While the ad boycott situation may seem dire for Facebook, there is an opportunity to be seized that could put it back in good standing with stakeholders—while addressing a major global social problem at the same time. 

In a crisis situation, how do companies identify the issues that are most important to their stakeholders? How do they engage in a way that delivers on their expectations without jeopardizing the brand? Here are six key actions to take.

No one can predict a crisis situation. The best any organization can hope for is that they’re prepared when one strikes. In this report, we will cover five ways your business can do and say the right thing during a crisis.