During the pandemic in 2020, consumers cared more about what companies said regarding important issues than what they sold — no one needed more special offers or publicity stunts.

In a surprising finding, RepTrak found evidence that the public became much more concerned for the welfare of others than seen in previous years.

While the ad boycott situation may seem dire for Facebook, there is an opportunity to be seized that could put it back in good standing with stakeholders—while addressing a major global social problem at the same time.