The world's most reputable companies

2024 Global RepTrak® 100

Download the report to see the full ranking

The top 5 most reputable companies

#1

LEGO Group

LEGO Group

REP 78.3

2

Mercedes-Benz Group

Mercedes-Benz Group

REP77.4

3

Rolex-logo-png

Rolex

REP77.3

4

Sony-logo-png

Sony

REP76.9

5

Canon-logo-png

Canon

REP76.5

Welcome to the reputation renaissance

What's inside the 2024 report

Great Expectations

The expectations of companies from their consumers are drastically different now than they were before the pandemic, and they won’t let the old standards fly. We are living in a stakeholder economy, and like it or not, consumers are setting a high bar — higher than it’s ever been.

2024 GRT Wheel

The ranking awaits

2024 Global RepTrak 100

The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.

After two years of reputation decreases, the tides are finally turning. Fill out the form to see how 2024's most reputable companies have turned a corporate reputation reckoning into a reputation renaissance.

Previous reports can be found here:

Fill out the form

Download the 2024 report here

Loading...

STAY UPDATED

See the latest reputation insights

Trust vs. Reputation Hero Image

2024 Pharma Report One-Pager: Trust vs. Reputation

Our latest one pager breaks down the differences between Trust and Reputation, and why Pharma companies need to measure them both.

Explore
RepTrak's 2024 Pharma Report

2024 Pharma Report

This report breaks down the key Drivers of Pharma's reputation recovery, regional trust differences, and actionable strategies to boost your company's reputation in a changing market.

Explore
2024 American Banker Blog Header

2024 Annual American Banker Study

From the RepTrak x American Banker 2024 annual reputation study, we’re presenting key data on stakeholder perceptions of the banking industry following the 2023 crisis.

Explore
Mofu Industry Blog Post Header

Setting Smarter KPIs: The Power of Industry Benchmarks

In this blog, we explore how using industry benchmarks to set KPIs can arm your company with a strategy to stand out from the crowd.

Explore
Q2 2024 Current Events Data: Reputation Power Plays

Q2 2024 Data Dose: Reputation Power Plays

In this 5-point listicle, we provide concrete ways to boost your reputation strategy and increase favor with stakeholders.

Explore
Introducing: Industry Comparison by RepTrak

Stand Out in a Crowd: Industry Comparison Dashboard

RepTrak's new Industry Comparison Dashboard puts the right industry data at your fingertips — so you know just how to position your company strategy amongst the competition.

Explore
Q2 2024 Current Events One Pager

Q2 2024 Data Dose One-Pager: Quality Perceptions

In this single-page blueprint, you'll learn what stakeholders think has the most influence on the quality of the products and services they purchase.

Explore
Q2 2024 Current Events Quick Slides Blog Header

Q2 2024 Data Dose Quick Slides: Green Actions, Golden Reputation

Our latest set of quick slides breaks down how sustainable efforts shape stakeholder perception across key business areas.

Explore
Q2 2024 Data Dose Infographic Blog

Q2 2024 Data Dose Infographic: Public Perceptions

This infographic uncovers whose opinions matter most to your customers when forming opinions about your company.

Explore
Insight to Action: Advisory Services Quick Slides Blog Header

Insights to Action: Advisory Services Quick Slides

In these quick slides, we break down how our Advisory team can help transform your reputation management strategy.

Explore