Last August, a Gallup Poll placed pharma at an all-time reputation low. Consumers ranked it 25th out of 25 industries, edging out the federal government for last place. It was the industry’s most abysmal finish since the annual poll began in 2001. With pricing issues and the opioid epidemic plaguing the industry, many wondered what it would take to turn things around. No one could have imagined it would be a pandemic. 

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