Financial Times

Financial institutions slow to grasp social media threat

RepTrak in the News23 Mar, 2020

...Companies in all sectors face similar concerns, but Sven Klingemann of the Reputation Institute, which assesses corporate reputations, says the banks are starting from a challenging position. “Banking has historically been at the lower end of the 12 to 15 industries we cover,” says Mr Klingemann. “The large banks struggle most with reputation, while the smaller regional or online banks tend to do better.”

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