How companies can benefit from the reputation of their consumer brands
RepTrak in the News15 Oct, 2019
...Laurence Stellings, Director of Reputation Institute, comments: "Conventional wisdom might suggest that corporate master brands need not aspire to broad recognition, that they can linger in the background being sensible, slightly dull, middle-of-the-road b2b brands. But smart companies realise that conventional wisdom is frankly wrong on this point."
