Wall Street Journal

LEGO clinches top spot in corporate responsibility rankings, passes Google and Disney

RepTrak in the News17 Sep, 2019

...The latest rankings show consumers are paying closer attention to workplace issues, such as equal pay, and show a direct link between a company's ranking and public support. A five-point corporate-responsibility increase translated into an 8% increase in purchase intent, said Stephen Hahn-Griffiths, Reputation Institute's chief reputation officer. A five-point corporate-responsibility increase boosted trust by 6%. "In today's world, success and being a purpose-driven organization are inextricably linked," said Kasper Nielsen, Reputation Institute's chief strategy officer. "To put it simply," Mr. Hahn-Griffiths said, "corporate responsibility is no longer just a measure of goodwill, it's a measure of being a good business."

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