PR Week: Coffee Break with Kylie Wright-Ford, CEO of the RepTrak Company
On this episode of Coffee Break, PRWeek editorial director Steve Barrett is joined by Kylie Wright-Ford, CEO for The RepTrak Company.
RepTrak CEO Kylie Wright-Ford recommends, "1. Understand the stakeholder system. 2. Understand what are the biggest drivers of your reputation in the context and 3. Close the gap between your ESG performance and your reputation performance, because no one gets a pass on ESG."
See the full article here.