Ralph Lauren’s Turnaround Depends On North America And Brand Elevation. Both Need More Work.
Almost exactly three years ago, Ralph Lauren Corp’s CEO Patrice Louvet announced an ambitious strategic growth plan, called “Next Great Chapter.” Two years in, it showed modest success, then Covid hit and the bottom fell out.
Now the company’s revenues are at levels passed by in 2007. Ralph Lauren faces a long steep climb back to pre-Covid levels, not to mention growth beyond.
RepTrak CEO Kylie Wright-Ford featured, read the full article.