american banker

Stepping up: How pandemic response boosted banks' reputations

RepTrak in the News31 Aug, 2020

After dropping for the past two years, bank reputations are once again on the rise, thanks in large part to the goodwill banks have generated by helping customers and employees weather the pandemic.

In the survey conducted this spring, the banking industry as a whole scored a 68.6 out of a possible 100 — a 5.4-point improvement from last year. 

“Not only is that statistically significant by a long shot, that’s a big move overall for an industry,” said Bradley Hecht, an executive vice president at RepTrak.

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