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BMW Group

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GlobalRepTrak 100 Logo Company


Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational corporation that produces luxury vehicles and motorcycles. The company is based in Munich, Germany.

2023 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+