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Harley-Davidson is an American motorcycle manufacturer. The company manufactures heavyweight motorcycles and offers motorcycle parts, accessories, and other related services.

2022 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

While Harley-Davidson did drop from the #5 spot in 2021 to the #6 spot in 2022, they have plenty to be proud of and good reason to be excited for the future. Gen Z is setting the trends, and Harley-Davidson is the highest ranked company in the Automobiles and Components for that generation.