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LEGO Group

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GlobalRepTrak 100 Logo Company


The LEGO Group is a family-owned toy production company based in Billund, Denmark that is best known for the manufacture of LEGO-brand toys.

2023 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

The LEGO Group is a repeat winner for a reason: they never stop. They were #1 in 2020 and 2021, dropped to #3 in 2022, and now they’ve returned as the World’s Most Reputable Company in 2023. Their well-rounded approach to supporting the world of play, combined with a dedicated focus to ethical practices makes them a global reputation favorite.