The LEGO Group is a family-owned toy production company based in Billund, Denmark that is best known for the manufacture of LEGO-brand toys.
2022 Reputation Score
Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.
- Poor 0-39
- Weak 40-59
- Average 60-69
- Strong 70-79
- Excellent 80+
Over the past decade, The LEGO Group is one out of only two companies to consistently rank in the Top 10 most reputable companies. After two years in-a-row in the #1 spot, The LEGO Group slid to a still impressive #3 in 2022. LEGO’s strong reputation is well-rounded; people perceive all aspects of its business positively, particularly the company’s Products & Services.