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LEGO Group

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The LEGO Group is a family-owned toy production company based in Billund, Denmark that is best known for the manufacture of LEGO-brand toys.

2022 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

Over the past decade, The LEGO Group is one out of only two companies to consistently rank in the Top 10 most reputable companies. After two years in-a-row in the #1 spot, The LEGO Group slid to a still impressive #3 in 2022. LEGO’s strong reputation is well-rounded; people perceive all aspects of its business positively, particularly the company’s Products & Services.