The LEGO Group is a family-owned toy production company based in Billund, Denmark that is best known for the manufacture of LEGO-brand toys.
2023 Reputation Score
Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.
- Poor 0-39
- Weak 40-59
- Average 60-69
- Strong 70-79
- Excellent 80+
The LEGO Group is a repeat winner for a reason: they never stop. They were #1 in 2020 and 2021, dropped to #3 in 2022, and now they’ve returned as the World’s Most Reputable Company in 2023. Their well-rounded approach to supporting the world of play, combined with a dedicated focus to ethical practices makes them a global reputation favorite.