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LEGO Group

Placeholder Lifestyle
GlobalRepTrak 100 Logo Company


The LEGO Group is a family-owned toy production company based in Billund, Denmark that is best known for the manufacture of LEGO-brand toys.

2021 Reputation Score



Excellent - Refers to a company that has achieved a reputation score within the 80–100-point range on a 0 – 100 scale. This is the highest tier in our normative scale and is shown in dark green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+