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Mattel, Inc.

Mattel Inc. Logo
Mattel, Inc.-lifestyleImage-png
GlobalRepTrak 100 Logo Company


Mattel, Inc. is an American multinational toy manufacturing company whose brands include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Enchantimals, Hot Wheels, Matchbox, Masters of the Universe, American Girl, and Thomas & Friends.

2022 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+