Mercedes-Benz, commonly referred to as just Mercedes, is a German luxury automotive marque.
2022 Reputation Score
Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.
- Poor 0-39
- Weak 40-59
- Average 60-69
- Strong 70-79
- Excellent 80+
Fielded under the name "Daimler" in 2021 and coming in at #75, Mercedes-Benz shoots up the charts in 2022 and lands in the #5 spot. The Mercedes-Benz corporate brand demonstrates a much stronger emotional connection with the global public, and the company is looking to reap the reputational benefits of re-branding.