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Mercedes-Benz, commonly referred to as just Mercedes, is a German luxury automotive marque.

2022 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

Fielded under the name "Daimler" in 2021 and coming in at #75, Mercedes-Benz shoots up the charts in 2022 and lands in the #5 spot. The Mercedes-Benz corporate brand demonstrates a much stronger emotional connection with the global public, and the company is looking to reap the reputational benefits of re-branding.