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Mercedes-Benz, commonly referred to as just Mercedes, is a German luxury automotive marque.

2023 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

Mercedes-Benz drops five ranks this year taking our last top ten seat. Last year’s ranking saw a lot of stakeholder love for luxury brands, but that shine might be dimming in the hard face of inflation and a potential recession.