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Nintendo is a Japanese multinational consumer electronics and video game company headquartered in Kyoto.

2023 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

Nintendo is the top ten’s highest climbing company from the previous year—from #26 to #9 they’ve moved up seventeen spots. This beloved company has high Driver Scores across GenZ, Millennial, and GenX generations—using both innovation and nostalgia to their advantage across different age groups. Our 2022 Tech Report saw that Tech Reputation was down in Media and Entertainment Technology industries, so to see Nintendo in the top ten certainly sets an example for competitors.