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Rolex is a Swiss luxury watch manufacturer based in Geneva, Switzerland.

2023 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

Last year, Rolex was ranked as the Most Reputable Company in the World. We credited their outstanding commitment to branding, consistent quality, ESG efforts, and air of luxury. GRT 2022 experienced a surge in luxury brands. We questioned whether 2021’s uncertainty led stakeholders to lean on structure. Rolex is still at an impressive #6 this year, communicating that their luxury status is storied, successful, and financially impervious due to their certainty.