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Rolex is a Swiss luxury watch manufacturer based in Geneva, Switzerland.

2022 Reputation Score



Strong - Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

  • Poor 0-39
  • Weak 40-59
  • Average 60-69
  • Strong 70-79
  • Excellent 80+

Reputation Analysis

No other company has enjoyed the title of the world’s most reputable company as often as Rolex. Rolex was ranked the #1 most reputable company globally for four years (2016-2019), and now again in 2022. The strength of Rolex’s reputation lies in the quality of its Products and since 2020, people’s perception on this front has improved significantly.