2023 Say Something Positive & Recommend Report
Corporate Reputation31 Aug, 2023
Heard it from a friend who heard it from a friend who...
Stakeholders are giving fewer recommendations and less praise than they were a year ago. RepTrak's Willingness to Recommend and Say Something Positive Scores are down in 2023, but in-depth data shows that stakeholders are actually more willing to say something positive than they are to recommend — threatening long term loyalty.
We’re opening the reputation vault and sharing our insights on these two Business Outcomes – rooted in data, not hearsay.