Media

News travels fast. Reputation and media have a powerful cross-influential relationship, influencing and reflecting one another. But it can be difficult to determine what media content is changing hearts and minds, and what your reputation is resilient against.

RepTrak Media Scores track the direct impact of the latest headlines and social media chatter on your reputation. In 70% of cases, Media Reputation Scores are a leading indicator to the directionality of the perception Reputation Scores in the following 1-3 months.

RepTrak Media Solutions

Without a tool like RepTrak, you can still implement media tracking and measurement tools. Although it won’t illustrate the direct impact on reputation, it will keep you up-to-date on what is being said about you.

To lead media conversations, you must be the master of your own communications. Develop a strong brand identity and communicate your efforts and victories.

Media To Do List

• Conduct regular reputation audits and efforts to be an organization worth writing positively about

• Lead your reputation narrative by communicating efforts and victories

• Prepare an action plan for addressing major media events as they arise

• Develop organic media relationships - earned media outweighs paid

• Employ media tracking tools to stay up-to-date

• The Reptrak plattform monitors media mentions and tracks the direct impact oh the latest headlines and social media chatter