The RepTrak difference: why existing solutions fall short

Without a comprehensive system for measuring and tracking changes in corporate reputation over time, solutions fail to provide actionable insights.

Existing solutions fail to provide valuable insights due to:

Data that considers only one aspect of your business
Inconsistent analyses over time
Transactional relationships depending on compensation

RepTrak’s Business is Understanding Your Business

1 Million Data Points Collected Each Year

RepTrak is the foremost and most trusted source for reputation intelligence data

360-Degree View of Your Business

RepTrak collects detailed information about customer perceptions tied to business outcomes

200+ Reputation Experts

RepTrak is a comprehensive, one-stop shop with technology and services to fortify long-term, strategic partnerships

Measure the customer perceptions that influence your corporate success

Your RepTrak Score is built from continuous tracking of customer and media sentiment along the dimensions of interest to your business. Stakeholders ranging from customers to employees, investors, policymakers, regulators or the general public can be assessed depending on your needs. We use familiarity and emotional connection with your company to determine the stakeholders’ conviction about your company and derive a reliable measure of perceptions of your company.