The RepTrak difference: why existing solutions fall short
Without a comprehensive system for measuring and tracking changes in corporate reputation over time, solutions fail to provide actionable insights.
Existing solutions fail to provide valuable insights due to:
Data that considers only one aspect of your business
Inconsistent analyses over time
Transactional relationships depending on compensation
RepTrak’s Business is Understanding Your Business
1 Million Data Points Collected Each Year
RepTrak is the foremost and most trusted source for reputation intelligence data
360-Degree View of Your Business
RepTrak collects detailed information about customer perceptions tied to business outcomes
200+ Reputation Experts
RepTrak is a comprehensive, one-stop shop with technology and services to fortify long-term, strategic partnerships
Measure the customer perceptions that influence your corporate success
Your RepTrak Score is built from continuous tracking of customer and media sentiment along the dimensions of interest to your business. Stakeholders ranging from customers to employees, investors, policymakers, regulators or the general public can be assessed depending on your needs. We use familiarity and emotional connection with your company to determine the stakeholders’ conviction about your company and derive a reliable measure of perceptions of your company.
- Surveys conducted using panels of stakeholders
- Segment respondents using demographics and psychographic data
- Benchmark reputation across multiple stakeholders
- Effective for B2C and B2B companies.
RepTrak enables you to build corporate reputation intelligence
What drives perceptions about your company? How does your company compare to the industry and competitors?
How do you leverage perceptions to drive business outcomes?
How can you embed reputation into company strategy and execution?
RepTrak: reputation expertise you can trust, measuring over 5,000 companies in more than 60 countries
Unlock access to over 1 million reputation data points a year
Tap into a team of >200 global perception experts
Receive expert, in-depth analysis on 23 different industries
Based on 20 years of experience
Join a global network of leading Fortune 1,000+ B2B and B2C companies spanning all industries