Measure and improve your communications campaigns with the RepTrak Platform
The RepTrak platform draws on the world’s largest normative benchmark database to analyze stakeholder perception of companies and industries, as seen in the Forbes-published “Global RepTrak® 100” ranking of the world’s top corporations by brand perception.
RepTrak enables corporate communications leaders and their C-suite peers to drive business performance, results and outcomes
An actionable model for making more confident strategic decisions and predicting outcomes:
Channels
- Paid Media
- Earned Media
- Owned Media
- Digital Experience
What channels deliver the highest ROI
Analyze conversations about your company
Reputation Drivers
- Products & Services
- Innovation
- Workplace
- Governance
- Citizenship
- Leadership
- Performance
What content develops those results
Measure your company's ability to deliver on stakeholder expectations
Stakeholder intent
- Purchase
- Recommend
- Crisis Proof
- Verbal Support
- Invest
- Work
Which behaviors deliver results
Deliver on expectations to earn support from stakeholders
Performance
- Revenue/Market Share
- Loyalty
- Profitability
- MQL/SQL
- ARPU/ROI
- Market Value
What content develops those results
Leverage perception data to increase business impact
The RepTrak Program: strategic guidance to enhance your RepTrak platform experience
The RepTrak Program provides cloud-based business intelligence and support to drive leading-edge, actionable insights for your business.
Insights
Make the right decisions the first time
Reputation and brand perception and online media metrics and insights
Guidance
Cut through the noise with personalized analyses
Actionable recommendations from our team of reputation experts
Community
Learn the best new ideas and proven practices
In-person and virtual events offered around the globe with an unrivaled network of experts and peers
