Your 2026 Reputation Strategy: Turning AI Into an Advantage
AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.
Reputation is a Measurable and Manageable Asset.
RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.
The Problem
As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.
Maximizing Initiative ROI
Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.
Effective Crisis Response
Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.
Competitive Landscapes
In a crowded market, companies find it challenging to stand out amidst fierce competition.
The Solution
With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation.
RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes.
30+
Industries
60+
Countries
6K+
Companies Measured
360°
View of Reputation
Solutions That Drive Results
Guidance from Industry Experts
Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results.
STAY UPDATED
See the latest reputation insights
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Your 2026 Reputation Strategy: Turning AI Into an Advantage
AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.
What’s New in RepTrak Compass: A Smarter Reputation Intelligence Platform
Discover everything released in Compass in 2025. From AI-powered tools to embedded Advisory insights, Compass turns reputation data into easy decisions.
Reputation Data in the Boardroom: How Compass Redefines Reputation Leadership in the Age of AI
Explore how RepTrak Compass™ helps leaders turn reputation data into board-ready insight using Purposeful AI — driving credibility, speed, and impact.
2025 Reputation Wrapped
See the trends, twists, and standout moments that defined reputation this year.
Retail & Consumer Durables Report Infographic: The Drivers Behind the Display
Our latest infographic breaks down how three key Drivers are shaping industry reputation today, and what these trends reveal about where companies are flourishing, where they’re falling behind, and where stakeholders expect more.
RepTrak Launches Compass, Setting a New Course for Reputation Intelligence
The dynamic combination of an intuitive technology platform coupled with expert advice helps leaders gain a competitive advantage through board-ready insights.
Retail & Consumer Durables Report One-Pager: Worth the Price, or Not?
Our latest one-pager compares perceptions across typically luxurious versus more accessible companies to understand the true impact of value at different price points.
Retail & Consumer Durables Report
RepTrak’s latest Retail & Consumer Durables Report highlights key movements in reputation across product quality, ethical sourcing, and workplace treatment.
2025 Q3 Data Dose: Insight to Action
These quick-slides will help you respond to stakeholder expectations with clarity in a world full of reputation risk.
2025 Q3 Data Dose: One-Pager
Every quarter, RepTrak measures shifts in what drives reputation so companies can stay ahead of evolving expectations. In Q3 2025, people are redefining value — and they’re not talking about price.