RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.
As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.
Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.
Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.
In a crowded market, companies find it challenging to stand out amidst fierce competition.
With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation.
RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes.
30+
Industries
60+
Countries
6K+
Companies Measured
360°
View of Reputation
Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results.
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From airlines and railways to shipping and automotive, transportation companies are navigating one of the most reputationally demanding eras on record. Watch the video for a look at the trends moving the industry forward.
Grounded in RepTrak data, this quick-slide recap unpacks the Drivers fueling recovery and the strategic actions Transportation leaders can take to convert progress into sustained favor and performance.
Airline reputation is on the rise in 2025 with a Reputation Score of 70.9 and gains in Workplace and Citizenship. Discover how airlines are rebuilding trust, strengthening sustainability, and driving stakeholder confidence.
Backed by RepTrak data, this infographic highlights the Drivers where reputation is improving, with actionable insights on how automakers can move the needle forward.
These 7 quick-slides answer your questions about the challenges and opportunities that AI can bring to your corporate reputation.
Our latest one-pager explores how transportation leaders are turning technology into reputational momentum by leveraging innovation to create experiences that inspire loyalty and confidence.
Global Benefit of the Doubt Scores are down, threatening corporate resilience. We turned to our robust reputation database to understand why, and what to do next — because crises are all but guaranteed, and you'll need stakeholders' favor to survive this Grimm reality.
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
Trust was one of our original reputation metrics and in this report, you'll see just how much trust is impacting corporate reputation.
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
From airlines and railways to shipping and automotive, transportation companies are navigating one of the most reputationally demanding eras on record. Watch the video for a look at the trends moving the industry forward.
Grounded in RepTrak data, this quick-slide recap unpacks the Drivers fueling recovery and the strategic actions Transportation leaders can take to convert progress into sustained favor and performance.
Airline reputation is on the rise in 2025 with a Reputation Score of 70.9 and gains in Workplace and Citizenship. Discover how airlines are rebuilding trust, strengthening sustainability, and driving stakeholder confidence.
Backed by RepTrak data, this infographic highlights the Drivers where reputation is improving, with actionable insights on how automakers can move the needle forward.
These 7 quick-slides answer your questions about the challenges and opportunities that AI can bring to your corporate reputation.
Our latest one-pager explores how transportation leaders are turning technology into reputational momentum by leveraging innovation to create experiences that inspire loyalty and confidence.
Global Benefit of the Doubt Scores are down, threatening corporate resilience. We turned to our robust reputation database to understand why, and what to do next — because crises are all but guaranteed, and you'll need stakeholders' favor to survive this Grimm reality.
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
Trust was one of our original reputation metrics and in this report, you'll see just how much trust is impacting corporate reputation.
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
