The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
Reputation is a Measurable and Manageable Asset.
RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.
The Problem
As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.
Maximizing Initiative ROI
Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.
Effective Crisis Response
Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.
Competitive Landscapes
In a crowded market, companies find it challenging to stand out amidst fierce competition.
The Solution
With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation.
RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes.
30+
Industries
60+
Countries
6K+
Companies Measured
360°
View of Reputation
Solutions That Drive Results
Guidance from Industry Experts
Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results.
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See the latest reputation insights
The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
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These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
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2025 Q2 Data Dose: Infographic
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Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.
The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
2025 Q2 Data Dose: Insight to Action
These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
RepTrak Appoints Robert Schooling to Board of Directors
The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.
2025 Q2 Data Dose: Infographic
This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.
2025 Q2 Data Dose: One-Pager
This one-pager will tell you the 5 top issues that were named by consumers worldwide.
RepTrak Appoints Thierry D’Hers and Catherine Hernandez-Blades to Board of Directors
The RepTrak Company is proud to announce the appointment of Thierry D’Hers and Catherine Hernandez-Blades to its Board of Directors.
Putting Promises Into Practice: 2025 Italy Report One-Pager
From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.
Reputational Volatility in Italy: Current Trends and Stakeholder Expectations
Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.