RepTrak's Brad Hecht says you need two things to successfully execute environmental ESG initiatives: Take real, trackable, and reportable action Communicate efforts effectively and authentically

In a RepTrak study of the 250 most significant companies on the New York Stock Exchange, only 100 had a strong reputation score and only 50 had a strong ESG score.

More than 50% of RepTrak respondents think it's vital for companies to speak out and take action in today's political and social climate. But EVP Bradley Hecht reminds us, "Taking action doesn't always mean spending money."