American Banker 2021
The turbulence of 2020 increased scrutiny across industries — Banking included. RepTrak's annual American Banker study gave crucial insight into customer perception of 40 of the country's largest banks.
Overall, the banking industry retained the reputational strides made in the first half of 2020, and continued to build on that. Banks were among the few sectors that made gains, alongside diversified financials and pharmaceuticals/biotech/life sciences.
Read the full study for more insight on the impact on favorable feelings, how large banks fared against nontraditional banks, and what to do next.